Kurt Wagner says, “Investors had one thing in mind during Facebook’s Q4 earnings call Wednesday: how is video performing on Facebook and, more specifically, when will video ads become the real deal on the platform?

The question of video performance — both user uploaded videos and video ads — was the most popular topic of discussion during the call. And with the exception of a new metric — users now register 3 billion video views on Facebook each day — the company didn’t have many specifics to share in terms of what to expect from video moving forward”.

Facebook Video Is Booming. Now What About Video Ads?

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