‘7 Ways to Get Traffic and Leads When Google Won’t Send Them’ – MOZ Blog
Pratik Dholakiya says, “You can’t count on Google.
No matter how great you are as an SEO, counting on Google to send you traffic is risky business. Also, feeling entitled to free traffic from a search engine monopoly is a bad business model.
I’ve always been a proponent of the idea that the best SEO strategy is the one that doesn’t count on Google. Such strategies aren’t only more profitable; they are also the most likely to last.
Unfortunately, it’s very easy to get SEO myopia. That’s why I’ve put together seven traffic strategies that don’t rely on Google at all. While most of them will help your SEO, either directly or indirectly, that’s not the point. On the contrary, a few of the strategies mentioned here are now looked down upon as SEO techniques that will get you penalized. But that’s only if you try to abuse them, rather than use them. Remember, we are not after rankings. We’re after traffic and leads”.
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