‘Visual Marketing: A Picture’s Worth 60,000 Words’ – ‘Business 2 Community’ Article
Ritu Pant says, “We live in a visual world. And although the trends in recent years have swung heavily toward the visual side of marketing, the dominance of visuals in the marketplace is nothing new. Visual marketing is older than cave drawings.
Compelling visuals make the circle of life go round. But why are visuals so powerful? It comes down to the way our brains receive and transmit information. It’s a matter of speed.
In a race, text just can’t compete with images. It makes sense. After all, we don’t even possess the innate cognitive ability to process words. It’s an entirely more advanced process our brains have to work through. At birth, a baby understands the image of his or her mother months before being able to understand what the word mommy means. We understand images instantly. We have to work to process text“.
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