Jason Miller says,I’ve had the invaluable experience of growing up fast as a marketer alongside a marketing industry maturing just as quickly in the digital age. When I first made the move to the B2B marketing space in 2009, there was a shift happening: Social media was starting to take off. Suddenly, marketers were faced with a whole slew of new platforms and technologies we had to master to do our jobs.

What I’ve learned over these last six years has served me well as I’ve taken on the role of senior content manager at LinkedIn. The main message I’ve taken away?

Being a one-dimensional marketer is simply not a good way to get ahead in the B2B world.

Yesterday’s marketers could get away with being creative powerhouses, but today’s successful marketers aren’t just good at one thing – we are hybrid marketers. We don’t profit from excelling in one distinct area like direct mail or email marketing. Instead, we integrate the old and new marketing channels into one overall marketing strategy. We are truly Renaissance marketers for the new age”.

The New Era of the Hybrid Marketer

Content Marketing Institute

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