Rebecca Baines says, “As Instagram surpasses Twitter for monthly active users, I set the microscope on the social network and explore how brands should use the platform to tell their story visually in 2015.

Perusing Instagram is one of my favourite pastimes (sad I know) and I am not alone.

Since its conception back in 2010, Instagram has grown a huge global audience, from the postman to the supermodel, we’ve become a snap-happy, filtering human race, with 300m users documenting their lives, one photo at a time.

That’s right, 300m. Instagram has started 2015 with a bang, surpassing Twitter’s user numbers”.

Seven creative ways you can use branded content on Instagram

‘Econsultancy’ Blog

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