‘#HolidayHotSheet: Top email transaction days in 2014’ – ‘Experian Marketing Forward’ Blog
Amanda Brief says, “This season, seven of the top 10 transaction days occurred between the day before Thanksgiving and two days after Cyber Monday. The remaining top days were all in December. This is a change from last year, in which two of the top days occurred in early November. The Sunday between Black Friday and Cyber Monday had the third highest number of transactions, but was 13th in volume sent. As Cyber Monday sales seem to start earlier each year, there may be opportunity to mail more on that particular Sunday“.
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