‘5 Steps to Revising Your Content Marketing Strategy to Attract and Retain Future Customers’ – ‘Copyblogger’ Blog

Joe Pulizzzi says, “This is not a how-to post; this is a how-to-think post.

What troubles me about the majority of current content creation activities from companies is the sheer lack of strategy and purpose.

I see a lot of activities — tweets, posts, articles, infographics, and more — that don’t support a real business goal.

Content Marketing Institute’s latest research even found that only 38 percent of all marketers believe they are effective at content marketing.

Your business goal that drives your particular content creation strategy should be to build an audience”.

5 Steps to Revising Your Content Marketing Strategy to Attract and Retain Future Customers

‘Copyblogger’ Blog