‘4 Tool Types to Track Your Social Media ROI in 2015’ – ‘Business 2 Community’ Article
Ben Harper says, “I know what you’re thinking, not another article on social media ROI! But instead of getting into the tiring debate as to whether social media generates ROI in a general sense, in this article we’re going to examine a few tool types that can help you analyze each step of the process.
Engagement Tracking
If you’re focusing on social media, then engagement tracking is a must have. Whilst engagement doesn’t necessarily count as a true ROI metric, it’s a great indication of the value of your social media work, and it’s a great way of comparing to competitors.
There’s a number of ways to track engagement, but one that we use a great deal for this is Socialbakers. Socialbakers allows you to track engagement rates for your pages over time and versus competitors as shown below on an example of two UK brands“.
Comments are closed.
