Tyler Lessard says, ““Show the readers everything, tell them nothing.”  —Ernest Hemingway

Show, don’t tell. That is the simplest yet most powerful lesson a storyteller can learn. As marketers put more emphasis on content that tells a story, we need to remember that old writing adage—even though it’s much easier said than done.

Fortunately, today’s marketers are using video to put the emphasis on showing. Video is the perfect format for quickly grabbing busy audiences’ attention. It enables strong storytelling in a short but memorable format that viewers can enjoy—and marketers can measure.

Grabbing the attention of potential customers is more important than ever in a world where buyers do most of their own research online before ever contacting a vendor. We have to cut through the noise and engage our prospects with content that entertains, inspires, and educates them about what we do and who we are, including the culture of our companies”.

2015 Will Be the Year of Video Marketing

MarketingProfs

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