Christopher Ratcliff says, “As Facebook continues to ease the way businesses pay-to-play on its network, its other social network Instagram has notoriously kept marketers at a much further arm’s length.

Things are starting to change though.

If you’re a Facebook user you will have been updated this week on its new terms and conditions. These relate mainly to privacy and giving its users more control over ads.

Part of this control includes the introduction of a cross-device ‘opt-out’ button, which allows users to better manage the ads they see on mobile and desktop and location based targeting. This hopefully means better relevancy for your promoted posts”.

How can ecommerce sites use Instagram?

‘Econsultancy’ Blog

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