‘When to Tweet & Post This Holiday Season’ – ‘Website Magazine’ Article
Amberly Dressler says, “It should come as no surprise that e-commerce retailers turn to Twitter and Facebook more in December than any other month, but how do they stand out from the crowd?
Salesforce Marketing Cloud recently analyzed more than 3 million tweets and 2 million Facebook posts and found several key insights for the e-commerce and retail industry. For starters, as brands tweet more in the holiday months, consumers respond – nearly doubling the amount of replies to retail companies. The takeaway here is that brands should tweet often during the holidays. Salesforce’s data indicates that in Dec. 2013, retweets for retail brands reached 27.1 on average (compared to the average of 11.5 for the whole year)”.
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