Martin Beck says, “Livefyre today announced the launch of a new content aggregation and publishing tool for websites, mobile apps and other digital marketing.

Called Livefyre Studio, the new product puts “content at marketers’ fingertips, where they can fire it off to their websites, mobile apps and all of their digital marketing — in seconds, and without writing a single line of code,” a Livefyre release said.

This is another move beyond Livefyre’s roots as a commenting platform. Livefyre Studio appears to borrow some features from Storify, the social aggregation tool Livefyreacquired in September 2013. While Storify is a manual tool mostly used by journalists to cobble together stories from social media updates, Livefyre Studio is an enterprise level tool for brands looking to pull their off-site campaigns back onto their properties”.

Livefyre Launches Livefyre Studio To Help Marketers Repurpose Social Content

Marketing Land

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