Christopher Ratcliff says, “The last time we heard, Facebook was struggling with ‘waves of disenfranchised youngsters looking for a hipper alternative’.

Twitter is apparently struggling, with a drop in daily engagement, projected sales for the next three months falling short of expectations and a stock price plummet.

Instagram has stuck the knife into fledgling platform Vine by offering similar video capabilities for its already large incumbent audience. Brands seem to prefer it too.

It’s not looking pretty out there for our favourite social networks. Of course, whether you trust any of the above reports depends heavily on how much sway you have with the respected sources and how much confirmation bias is at work”.

The current social media landscape: statistics

‘Econsultancy’ Blog

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