‘How are successful and unsuccessful ecommerce companies approaching online testing?’ – MarketingSherpa Article
Daniel Burstein says, “”Testing is the only way to find customer logic.”
The above quote is from a respondent to the MarketingSherpa Ecommerce Benchmark Study survey.
In this chart, we’ll look at data generated from responses by 2,151 marketers and explore the correlation between A/B testing and ecommerce success“.
How are successful and unsuccessful ecommerce companies approaching online testing?
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