Amberly Dressler says, “Alibaba may be valued at more than eBay and Amazon combined, but China’s e-commerce powerhouse has low brand recognition among American online shoppers of all generations.

Bizrates Insights, a division of Connexity (formerly Shopzilla), surveyed more than 3,500 online buyers and found that 63 percent are still not familiar with Alibaba, which is said to soon be entering the U.S. market.

Of the online shoppers who are familiar with Alibaba (or have even interacted with the site), 35 percent indicate they would not even browse, much less purchase from a Chinese e-commerce company (that number rises for people who have never heard of the company)”.

Americans Not Sold on Alibaba

Website Magazine

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