Bethany Handy says, “Lack of lead nurturing is one of the most common problems in the fields of lead generation and management. HubSpot statistics reveal that only 25 percent of leads are legitimate and should be advanced to a sales rep.

Knowing where leads are in the buying cycle before moving those forward are essential for optimum efficiency and success. So how do you determine the right threshold to transfer leads to sales?

The Timeframe

If you’re looking for a magical formula that will help you determine when a lead is ready to be moved on to sales, you’ll be highly disappointed”.

When Does a Lead Become a Sales Rep’s Responsibility?

HubSpot

Sharing is caring