‘5 Ways to Improve the Online Shopping Experience’ – ‘Mashable’
Tom Wentworth says, “It’s time to talk about customer experience on the web.
If a woman is shopping for a new pair of heels and the store clerk offers her men’s loafers, she’d be frustrated and probably less inclined to shop at that store again. Online however, she brushes off the analogous experience as just another piece of irrelevant advertising. Why is our tolerance level for these poor experiences so low in person, but so high online?
The best brick-and-mortar experiences are hyper-personalized. When you walk into a store, you rarely make it a few steps before someone asks if they can assist you. These managers, clerks and servers who we interact with one-on-one are an important part of the shopping experience”.
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