David Kirkpatrick says, “Customer testimonials can act as very powerful marketing content and messaging. This case study takes a look at an ongoing webcast program at SAP that features customers telling their success stories using the SAP HANA memory technology.

This article covers how SAP chose its webcast vendor, how it ensures webcast presenters are prepared and its protocol for archiving the webcasts once they have been executed. Find out how in 2013, SAP turned 710 webcast attendees into $100 million in revenue influence“.

Customer-centric Marketing: SAP drives $100 million in revenue influence with customer webcasts

MarketingSherpa

Sharing is caring