Scott Yates says, “If courting customers is like courting a spouse, getting a prospect to download an ebook is like introducing them to your parents. With the prospective spouse and the prospective customer, they will learn all kinds of things about you.

When you think of it that way, it should help increase the focus you place on getting your ebook offers in tip-top shape.

Or, to use another analogy, it’s kind of like a display of orange slices at the grocery store, giving shoppers an opportunity to taste a sample before committing to a purchase. After all, it’s awfully disappointing to arrive home with a bag of oranges that appeared juicy and delicious, but are actually dry and tasteless”.

6 Elements of an Ebook That Generates Loads of Leads

HubSpot