Anton Ruin says, “Online marketing activities in the B2C and B2B sectors are rather different because of both the clients’ personas and the customer journey specifics. These differences inevitably have an impact on how businesses develop their marketing and advertising strategies in the new digital realities, especially since the rise of cutting-edge mobile technologies.

The rapid development of the global mobile industry, including the introduction of new mobile OS versions, fresh models of innovative smartphones and tablets, and people’s growing desire and ability to always be online has inevitably changed the digital marketing sector in B2B within the past years”.

How to Succeed in Real-Time Marketing in B2B

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