Adam Robinson says, “With the rise of social media as a leading communication channel, it is tempting to dismiss email marketing as an antiquated communication tool and focus communication efforts elsewhere. Here are five reasons why this is a bad idea:

1. Email is More Personal

If social media is the reception hall of online communication, email is the boudoir – a private space where people are more receptive to receiving messages tailored to their specific needs. In order to be successful, email marketing needs to be “personal, relevant, and highly targeted,” writes Lisa Cannon in Business 2 Community“.

5 Reasons Email Marketing Should Be Part of Your Marketing Playbook

Business2Community.com

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