‘The State of Inbound: Sales Edition’ – HubSpot
Corey Eridon says, “If you know HubSpot primarily for its marketing software and content, you probably already know that we’ve recently released our sixth annual State of Inbound Marketing report. You might also know that this year, we dropped “Marketing” from the title, and have rebranded it simply The State of Inbound.
Why?
Because one notable finding from this year’s report is that inbound methodologies are being used to power not just Marketing, but Sales, too. With the growing prevalence of the inbound mindset among today’s sales reps, growing alignment between Sales and Marketing teams, and our own release of the new HubSpot Sales Platform, we thought it appropriate to publish a sales-specific edition of our annual report — our first annual The State of Inbound: Sales Edition“.
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