‘How to Measure the Effectiveness of Your Tweets?’ – ‘Business 2 Community’ Article
Puru Choudhary says, “If you consider social media as a serious marketing channel, it’s important that you measure your efforts and see what’s working. It’s useful to think of it as a paid channel where you pay with your time.
Let’s say I want to promote one of the Terminus blog posts on Twitter. I can be lazy and just click the Tweet button next to the article and be done with it. But I don’t really learn anything from it.
I want to find out what makes people click on the links I share.
There are at least two things I can test:
- What call-to-action (CTA) text gets me the most clicks?
- What’s the best time to tweet?“.
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