Puru Choudhary says, “If you consider social media as a serious marketing channel, it’s important that you measure your efforts and see what’s working. It’s useful to think of it as a paid channel where you pay with your time.

Let’s say I want to promote one of the Terminus blog posts on Twitter. I can be lazy and just click the Tweet button next to the article and be done with it. But I don’t really learn anything from it.

I want to find out what makes people click on the links I share.

There are at least two things I can test:

  1. What call-to-action (CTA) text gets me the most clicks?
  2. What’s the best time to tweet?“.

How to Measure the Effectiveness of Your Tweets?

Business2Community.com

Sharing is caring