‘Search Marketing: How a simple copy change increased conversion 21%’ – ‘MarketingExperiments’ Blog
John Tackett says, “Serving customers effectively starts with intelligence.
It’s not the kind of intelligence needed to solve Sudoku puzzles or carry home a victory on trivia night, but rather it’s what you really know about your customers:
- What keeps them up at night?
- How could your product or service transform their careers?
- How could what you’re offering transform their businesses?
Yes, to serve your customers effectively, you have to understand how your products or services are relevant enough to effectively relate to their needs.
It’s also worth mentioning that PPC testing can help you build your customer theory, often on the cheap”.
Search Marketing: How a simple copy change increased conversion 21%
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