‘6 Essential Social Media Lessons From Top Executives’ – HubSpot
Shannon Johnson says, “Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. After all, there are some major benefits to doing so — an improved company reputation and increased consumer trust, among others. Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn.
If you’re wondering why that’s the case, or want to learn more about the many reasons why company execs should hop aboard the social media train, you can find what you’re looking for in The C-Suite’s Guide to Getting Started With Social Media“.
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