‘Great Customer Experience, European Style’ – ‘The Forrester Blog’
Harley Manning says, “I love Europe. I especially love the fact that in a very real sense there is no “Europe” as such: the UK experience is not the German experience, which is not the French experience, which is not the Italian experience, and so on.
Yet all of these countries are so close together that once I’m over there I can visit a variety of very different cultures and architectures more easily than I can travel from Boston to Denver. And in any given city, just walking between buildings from one business meeting to another can make me feel like I’m on vacation. Then there’s the food…
Although European variety is amazing, it can also create challenges. On a recent trip I was in London, Rome, Milan, and Budapest within a two week period. That often brought me into contact with people in service industries – like taxis, restaurants, and hotels – who had very different ideas of what “service” means than I do”.
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