Peter Kafka says, “Another installment from the “Facebook Giveth, Facebook Taketh Away” story that all Web publishers are following with intense interest:

Below is a chart of Gawker’s U.S. traffic, courtesy of editor Max Read. That first peak, from June, was the site’s third-best month. The peak on the right, from August, indicates that this month will be Gawker’s second-best month.

But since you’ve already read the first sentence of this post, you know what happened to create that giant traffic valley in July”.

Why Building a Web Business Built on Facebook Is So Scary

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