Ginny Marvin says, “This week, AdAge has an interview with the head of Google ads, Sridhar Ramaswamy, that is worth reading in its entirety. It’s the first interview Google’s senior VP of advertising and commerce has given since taking over the role he once shared with Susan Wojcicki, now YouTube’s CEO, in February.

An eleven year veteran of the company, Ramaswamy led Google Shopping’s transition to a paid platform in 2012 and AdWords Enhanced Campaigns last year. Among other efforts, he’s overseeing this month’s switch to Shopping Campaigns, a kind of Product Listing Ads 2.0 campaign structure designed to make it easier for retailers to manage their campaigns and merchandise promotions. And, as AdAge learned, he has a heavy hand in the effort to bring more brands onto YouTube”.

Google’s Head Of Ads On Video And YouTube’s Rising Influence, Enhanced Campaigns, CPCs, More

Marketing Land

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