‘Mobile Is Rising Star Of The E-Commerce Show’ – ‘Marketing Land’ Article
Greg Sterling says, “An increasing percentage of shopping starts on a smartphone but later concludes on another device or offline. Yet despite this and its smaller-screen challenges, mobile commerce is far outpacing the rest of US retail and e-commerce in terms of growth.
According to recent figures from comScore, m-commerce grew 47 percent year-over-year, while overall e-commerce grew only 10 percent. It’s easier to grow from a smaller base but the data still reflect that mobile is taking center stage in consumer shopping”.
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