‘Lead Generation: How one company increased leads 96% by changing the presentation of incentive content’ – ‘MarketingExperiments’ Blog
Selena Blue says, “A common way to gain lead information is by offering free content, such as a white paper or guide.
But if it’s free, why don’t we have 100% lead capture rates?
Why do prospects provide their information for one PDF guide, but not for another?
The answer may not be in the incentive itself, but rather in how you’re presenting it.
Last week, I had the pleasure of joining Jon Powell, Senior Manager, Research and Strategy, MECLABS, on the MarketingExperiments monthly Web clinic, “Leveraging Content to Generate Leads: 3 simple tactics one company used to generate a 96% increase in leads.”
We discussed an interesting case study where one B2B company generated a 96% increase in leads by simply altering how a piece of content was presented to its customers”.
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