‘How High Growth Companies Use Social Media Marketing’ – ‘Business 2 Community’ Article
Sylvia Montgomery says, “In professional services marketing, we still occasionally hear the ghostly echoes: “Cold calling – that’s the way we did it back in the day and we grew our businesses just fine.”
Well, sure. But this millennium is all about online lead generation and social media marketing. In fact, research shows that a firm getting 60% or more of its business leads from online sources is likely to be twice as profitable as firms who generate 20% of their leads online“.
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