Martin Beck says, “Facebook’s effort to make the mobile web less frustrating is gaining momentum. Only 3 1/2 months since introducing App Links, its open-source platform for deep linking within mobile apps, Facebook says more than three billion urls have been updated to work in the system.

A month ago that total was said to be one million. The pace is being picked up by what Facebook says is now hundreds of app developers using the system. That means fewer people are experiencing this maddening scenario: tap on, say, a Pinterest link on a smartphone and be taken to a mobile browser page, instead of the appropriate place within the installed Pinterest mobile app”.

Facebook Rolls Out Analytics For App Links, Says 3 Billion URLs Have Been Enabled

Marketing Land

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