Martin Beck says, “Tumblr, one of the most visual social media/microblogging networks, is making a move to help brands better understand what’s happening in the 130 million photos uploaded on the site everyday.

As reported first by Mashable today, Tumblr has agreed to a partnership with Ditto Labs, a Cambridge, Mass., startup that analyzes online photos for brand-related data.

Compared to text, photos are a notoriously tough nut to crack for consumer intelligence; people usually don’t include complete or accurate caption information about the photos they share online. That leaves marketers largely in the dark about brand affiliations in social photo streams”.

Tumblr Partners With Ditto Labs To Scan Photos For Brand Affinity

Marketing Land

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