‘5 Traits the Best Calls-to-action All Share in Common’ – ‘MarketingExperiments’ Blog
John Tackett says, “One of the most common questions we receive at MarketingExperiments about optimization is, “What is it that actually makes a call-to-action effective?”
In truth, there are a lot of factors to consider, so in this post, we’ll take a look at five traits the best CTAs all seem to share in common based on our testing research.
According to Jon Powell, Senior Executive Content Writer, MECLABS, alignment is when “a call-to-action needs to be aligned to a specific customer need or desire. And what I mean by that is, do they like the color blue or do they like the color red?””.
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