Tara Chilla says, “Writing for a website is different from other kinds of writing. You have to make it short, sweet, and explanatory—and focus on communicating benefits, benefits, benefits. Oh, and also make sure you nail down relevant keywords and scatter them enough (but not too much) in the text.

Writers who are new to writing copy for the Web have to learn what works and what doesn’t, and they have to learn fast. To make all that a bit easier, I’m going to discuss a few cardinal rules of business writing and effective online copy.

Titles and search results snippets are king

You’re probably aware of how important a webpage title is, particularly since that’s what searchers will see in search engine results. But, do you fully comprehend how much a bad page title can hurt you? A poor title will not only skew your search engine results (keywords in page titles help search engine bots recognize and rank your page) but also fail to capture your visitors’ attention”.

Why Your Web Copy Is Missing the Mark (and How You Can Fix It)

MarketingProfs

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