‘How to breathe new life into old content’ – ‘Econsultancy’ Blog
Danny Chadburn says, “In early 2011 I put together a simple video for a friend’s band for a song they made referencing a certain (lonely) dictator.
It was uploaded to YouTube and had been seen by a handful of people; however on December 17 that year the viewing figures suddenly skyrocketed.
The despot in question had died, and I was the unexpected beneficiary of some web traffic.
Something I had long forgotten about was suddenly being watched by thousands of people!”.
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