Allison Banko says, “When software company Lumension needed cut its costs, its marketing budget suffered the biggest blow. 

“Marketing is always a real easy place to look at, because unfortunately, it’s still considered — and has the perception of being — more of a cost center versus a revenue center,” explained Ed Brice, Lumension’s Senior Vice President of Worldwide Marketing. 

Though the department had to decrease its spend 30%, it needed to realign its strategy to protect its demand gen. Discover how Lumension leveraged retargeting online ads to increase leads in the face of a decreased budget while upping homepage views 865%“.

B2B Retargeting: How Lumension achieved an 865% lift in homepage views

MarketingSherpa

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