Connor Sullivan says, “There is a lot of talk out there about how writing more blog posts will get you to the blogging promise land where your blog generates a ton of new visitors and leads every week. You’ve seen the data — you know that if you publish more, you’ll start to see more and more results.

But not all blog posts are created equal. Publishing more of the wrong content won’t get you the results you need.

Should you be publishing posts on the latest and greatest news in your industry? Or should you be sticking with evergreen, tried-and-true topics? What’s the best content balance to help you grow your blog?”.

The Blog Your Blog Could Look Like: Data on the Impact of Evergreen Content

HubSpot

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