Courtney Eckerle says, “Overcoming the digital disconnect between the legal space and technology is the mission of The Expert Institute, a New York City-based legal service platform startup. To help combat this challenge, the marketing team wanted to put a name and face to brand communications.

By instituting a monthly email series from the vice president of client relations, the team was able to decrease the unsubscribe rate and increase conversions by 200%“.

Email Marketing: How a B2B company lifted conversion 200% with personalized email messages

MarketingSherpa

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