‘Mobile Ads Get Interactive to Engage Users’ – ‘Website Magazine’ Article
Derek S. says, “Ads on mobile devices are often boring static images that are more likely to frustrate the user than get them to interact.
However, InMobi, a performance based mobile ad network, is looking to ease consumers’ ad frustration with the release of its new Monetization Solution for Games. The new solutions are said to play off of users emotions thus driving higher engagement rates using interactive ads.
There are four ads available for developers to insert into mobile games: Playable, Intersitial (full screen with animation), Video and Reward Ads. The most effective of the four, according to InMobi, is the Playable ads.
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