John Tackett says, “Converting attention into interest is really the sole purpose of copywriting.

How you approach that task in your marketing efforts can make a huge difference in the results.

In this MarketingExperiments Blog post, we’ll look at how some tactical copy changes increased one company’s clickthrough rate by 37% to help you craft effective copy of your own.

But first, here are a few snippets on the test.

Background: Company selling audio equipment and accessories.

Goal: To increase clickthrough rate”.

Email Marketing: Copy test increases clickthrough 37%

MarketingExperiments Blog

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