Brian Massey says, “Yay, statistics!

If you run any portion of an online marketing program, you better still be reading. Marketers who don’t embrace the porcupine of statistics over the next couple of years run the risk of becoming insignificant.

 

If you’re still reading, I’m about to put your career or business on the fast track to statistical significance.

 

Let’s consider three scenarios.

Scenario One: The Failing Email List

 

Prim just completed sending the monthly email to her company prospect list of 3,000 people. Last month, she got 31 inquiries from the email. This month, however,  she only got 20″.

2 Questions That Will Make You A Statistically Significant Marketer

Marketing Land

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