Jeff Rajeck says, “When promoting a post on Facebook, you can only have text in 20% of the post’s photo.

Lately that seems to have changed. I set out to discover what’s going on, and had surprising results.

We live in a world of constraints. You’re not allowed to park in certain places, you shouldn’t litter in the park, and you can’t shout ‘fire’ in a crowded movie theatre.

And these constraints help us keep the space we share reasonably pleasant.

Digital constraints

Some of these constraints are carried over into the digital realm as well. AdWords rejects certain words, LinkedIn won’t approve copy with unusual abbreviations, and Facebook limits how much text you can have in a promoted post photo to 20%”.

Has Facebook quietly dropped the 20% text limit for promoted post photos?

‘Econsultancy’ Blog

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