‘Survey: Best Way To Reach Millennials Is On Social Media’ – ‘Marketing Land’ Article
Greg Sterling says, “SDL a “customer experience” software and services provider has released results of multi-country survey of roughly 1,800 millennials (18 – 36). Not unlike other surveys the picture that emerges is of a highly mobile-centric audience that is willing to engage with marketers that earn their trust but are otherwise hard to reach.
Most Millennials use at least two internet devices every day. A minority use three or even four — 37 percent in the US. The survey also found that “19 out of 20″ Millennials (globally) own smartphones and check them an average of 43 times per day (in US it’s 45)”.
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