The latest post on ‘Experian Marketing Forward’ Blog is titled “They want you to want them: Win your cart abandoners back by showing you care”.

Kassidy Keller says, “The customer visits your site, browses your sales section, throws a few items into her online cart, browses some more and then (for whatever reason) she LEAVES before making a purchase! You’re probably thinking: What can I do to get her back? Well, for all you email marketers out there, here’s a tip: Show customers you care by making your abandoned cart emails dynamic and personal!

And here’s why…

Based on our recent study of 18 brands that sent abandoned cart mailings, we found that series emails with personalized subject lines had 12 percent higher unique open rates than series mailings without personalization (36.1 percent unique open rate with personalization compared to 32.3 percent without)”.

They want you to want them: Win your cart abandoners back by showing you care

‘Experian Marketing Forward’ Blog

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