The latest article on  ‘MarketingProfs’ is titled “The Psychology of Sharing [Infographic]”.

Verónica Maria Jarski says, “What types of people are most likely to share content online? And why are they sharing it?

The following infographic by StatPro categorizes people into six types of sharers: hipsters, careerists, altruists, connectors, boomerangs, and selectives.

Careerists are sharers who “are savvy business networkers and are more likely to share content on LinkedIn,” states StatPro, whereas altruists “are helpful, reliable, thoughtful, connected, and only use email to share.”

The group that use social networks and emails are selectives, who are “resourceful, careful, and thoughtful.” However, hipsters are the least likely of the groups to use email”.

The Psychology of Sharing [Infographic]

MarketingProfs