‘How to Spot a Bad Email List and Turn It Into a Good One’ – HubSpot
The latest article on HubSpot blog is titled “How to Spot a Bad Email List and Turn It Into a Good One”.
Lindsay Kolowich says, “Email is still one of the best ways to reach your target audience, contrary to what you may have heard. In fact, customer acquisition via email has increased by 4X in the last four years.
But it’s not the best way to reach people who don’t want to hear from you. Bad lists won’t just stall your marketing efforts, they’ll actually undermine your business. If you don’t regularly clean your email lists to ensure everyone you email has a valid email address and actually wants to receive your stuff, here’s what you can expect to happen:
- People will ignore, delete, or mark your emails as spam.
- Your deliverability and sender score reputation will decline”.
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