The latest post on ‘Experian Marketing Forward’ Blog is titled “Addressing the impact of data quality in omni-channel marketing”.

Jennifer Levin says, “The number of channels marketers interact through has exploded in recent years. Mobile and social media continue to develop, while eCommerce and the point-of-sale continue to remain staples within customer interaction. While it can be challenging to keep up with all of these different connection points, customers who interact across multiple channels spend more than their single channel counterparts. With that in mind, marketers need to focus on identifying their most lucrative customers (and others like them) and on nurturing those relationships over time across all preferred interaction points”.

Addressing the impact of data quality in omni-channel marketing

‘Experian Marketing Forward’ Blog

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