The latest post on ‘Mashable’ is titled “Marketers Use Facebook Despite Believing It May Be Ineffective”.

Melissa Goldin says, “Facebook remains the most popular social media platform among marketers, but less than half agree that it’s actually effective, according to Social Media Examiner‘s 2014 Social Media Marketing Industry Report.

Nearly 100% of professionals polled reported using the network in business-to-consumer marketing while 89% said they used it to communicate with other businesses. Despite these astronomical numbers, 57% of the marketers either don’t think their Facebook posts make a difference or aren’t sure”.

Marketers Use Facebook Despite Believing It May Be Ineffective

Mashable

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