The latest article on ‘The Forrester Blog’ is titled “The Forrester Wave™: Web Analytics, Q2 2014 Shows That Web Analytics Is More Important Than Ever”.

James McCormick says, “At Forrester we have talked about the fact that digital intelligence has replaced web analytics.  Digital intelligence tackles emerging channels, sophisticated consumers, technical challenges, and the enterprise democratization of digital analytics.  Achieving this this requires a technology toolkit which far outstrips the data, analytics and action remit of even the top web analytics tools.  Does that mean we throw away web analytics?  Absolutely not!  Forrester’s most recent research shows that web analytics remains relevant even as digital intelligence strategies mature because top vendors are:

  • Extending the capabilities of their web analytics tools to collect and ingest multiple on and offline data sources and democratizing insights and discovery by improving usability and support of sophisticated data and analytics techniques”.

The Forrester Wave™: Web Analytics, Q2 2014 Shows That Web Analytics Is More Important Than Ever

The Forrester Blog

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